Definition: Business idea, product, or service to potential investors, clients, and partners.
Components:
Executive summary
Company name
A description of the problem your business will solve
Your target market
Your competitors
A call to action
案例
練習
假設你要開一家星際旅行社，請你寫一份商業計畫書，至少包含三條航線，向潛在旅客說明這些路線有什麼特殊之處。
- 你是一個創業者，也可能是公司指派你擔任新事業服務的負責人，請為這項服務撰寫一份服務計畫書 (Your choice of business plan.)
